:: BCB :: Becerril, Coca & Becerril. S.C.

BCB DIRECTORY

PRESIDENCY

Fernando Becerril / fbecerril@bcb.com.mx

Fernando Becerril is Mechanical and Electrical Engineer, specialized in Electronics. He graduated from the Universidad Nacional Autónoma de México, Facultad de Ingeniería in 1998. Mr. Becerril joined the firm in 1998 and became Director of IP Management in the year 2000. In May 2010, he was invited as Partner of the firm and at the present time he is the CEO of Becerril, Coca & Becerril. He is member of AIPPI, (International Association for the Protection of Intellectual Property), INTA (International Trademark Association), LES (Licensing Executives Society), ASIPI (Interamerican Association of Intellectual Property), IPO (Intellectual Property Owners Association), and AMPPI (Mexican Association for the Protection of Intellectual Property). He is currently Mexican delegate for ASIPI. He has been invited as speaker in several IP forums, speaking basically in topics related to IT and Software. As well, he has published several articles related with domain names, business methods and software patents in several media. Mr. Becerril has been part of the Organizing Committee of several International events. As CEO of the firm, he coordinates all the activities of the Firm, though he continues his practice in the information technology and software patent areas.

VICEPRESIDENCY

Enrique Caamaño-Coca/ ecaamano@bcb.com.mx

Enrique Caamaño-Coca is a Business Administrator. He obtained a specialization in Strategic and Human Resources Management at the Instituto Tecnológico de Estudios Superiores de MonterreyTecnológico de Estudios Superiores de Monterrey ( ITESM ), Campus Santa Fe in 2003. Mr. Caamaño joined Becerril, Coca & Becerril SC in 1991. He became partner to the firm in May 2010 and currently is CFO of the firm. He is a member of ASIPI (Asociación Interamericana de la Propiedad Intelectual) since 2005. As an expert in the management of Human Resources and Strategic Management and Finance, as well as in the forming high-performance teams, he focuses his practice in the areas of Administration, Finance, and Human Resources.

PARTNERS

Oscar M. Becerril / omb@bcb.com.mx

Oscar M. Becerril is the Founder and Senior partner of the firm. He was born on August 21, 1926. Chemical Engineer and Patent Attorney, he speaks Spanish, English and German, speaks and reads French; reads Italian and Portuguese. Since 1955 he has been engaged in the industrial property and technology transfer fields and has acquired a vast experience in patent, trademark and copyright prosecution and enforcement, as well as in licensing and other technology-related activities such as technical analysis of inventions, preparation of patent specifications, technology negotiation and contracting, analysis of technologic packages, implementation and assimilation of technology, and research and development activities. He has also a vast experience in international prosecution and enforcement of patents, trademarks and copyrights, He acts as advisor of our Enforcement & Litigation Team. Mr. Becerril has been included in the Euromoney Legal Group Guide to the World’s Leading Trademark Law Practitioners and in the World’s Leading Patent Law Experts for several years since 1998. He has been granted the Honoris Causa Degree of Doctor in Humanities by the Stratford International University, British Columbia, Wyoming. He is a member of AMPPI (Mexican Association for the Protection of Intellectual Property), LES (Licensing Executives Society), INTA (International Trademark Association), ASIPI (Interamerican Association of Intellectual Property), AIPPI (International Association for the Protection of Intellectual Property), FICPI (Fédération Internationale des Conseils en Propriété Industrielle), and was recently been conferred with the title of Honorary Life member of the Mexican Chapter of LES.

Elvia Coca León / ecl@bcb.com.mx

Elvia Coca is founder and partner of the firm. She was born on April 9, 1941. Business Administrator and Accountant, she has a vast experience in the management of consulting and industrial property firms. She has been engaged in the industrial property in the Management area since 1962. She currently is advisor for every one of the management and financial activities of the firm.

Patricia Becerril de Marbán / pba@bcb.com.mx

Patricia Becerril is Senior Partner of the firm. She was born on November 13, 1954 She is Chemical Engineer and Patent Agent, Diploma in Business Administration, she speaks Spanish, English, German and French; and reads Portuguese and Italian. She has a vast experience in the management of industrial property law causes, including filing, prosecution and maintenance of patents and trademarks and in licensing activities. She also has a vast experience in systems engineering and other informatics-related matters. She currently counsels and participates very actively in all marketing, promotion and quality program activities of the firm. Ms. Becerril has been included in the Euromoney Legal Group Guide to the World’s Leading Trademark Law Practitioners for several years. She is a member of AMPPI (Mexican Association for the Protection of Intellectual Property), LES (Licensing Executives Society Mexico), INTA (International Trademark Association), ASIPI (Interamerican Association of Intellectual Property), AIPPI (International Association for the Protection of Intellectual Property). She is currently Treasurer for the AMPPI.

Rosa E. Nuria Becerril / rbecerril@bcb.com.mx

Partner. Marketing Head. Rosa E. Nuria Becerril is Experimental Biologist. She graduated from the Universidad Autónoma Metropolitana Campus Iztapalapa in 1996 and obtained that same year a Diplomate Degree in Developmental Biology at the same University. She obtained a Diplomate Degree in Management Skills at the Instituto Tecnológico de Monterrey, Campus Santa Fe in 2003. She speaks English, German, and Spanish. Nuria joined Becerril, Coca & Becerril SC as partner in 1998. She is a member of AMPPI (Mexican Association for the Protection of Intellectual Property). Nuria has participated as speaker on IP matters in several forums and has published articles in different media such as International Law Office, Mondaq.com and MiPatente magazine. She contributes to the yearly update of the International Pharmaceutical Law and Practice Manual chapter from Mexico for Lexis-Nexis. As Marketing Head of the firm, Nuria focuses her practice in biotechnological patents advisory, and in marketing activities of the firm.

Fernando Becerril / fbecerril@bcb.com.mx

President. Fernando Becerril is Mechanical and Electrical Engineer, specialized in Electronics. He graduated from the Universidad Nacional Autónoma de México, Facultad de Ingeniería in 1998. Mr. Becerril joined the firm in 1998 and became Director of IP Management in the year 2000. In May 2010, he was invited as Partner of the firm and at the present time he is the CEO of Becerril, Coca & Becerril. He is member of AIPPI, (International Association for the Protection of Intellectual Property), INTA (International Trademark Association), LES (Licensing Executives Society), ASIPI (Interamerican Association of Intellectual Property), IPO (Intellectual Property Owners Association), and AMPPI (Mexican Association for the Protection of Intellectual Property). He is currently Mexican delegate for ASIPI. He has been invited as speaker in several IP forums, speaking basically in topics related to IT and Software. As well, he has published several articles related with domain names, business methods and software patents in several media. Mr. Becerril has been part of the Organizing Committee of several International events. As CEO of the firm, he coordinates all the activities of the Firm, though he continues his practice in the information technology and software patent areas.

Enrique Caamaño-Coca / ecaamano@bcb.com.mx

Vicepresident. Enrique Caamaño-Coca is a Business Administrator. He obtained a specialization in Strategic and Human Resources Management at the Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM), Campus Santa Fe in 2003. Mr. Caamaño joined Becerril, Coca & Becerril SC in 1991. He became partner to the firm in May 2010 and currently is CFO of the firm. He is a member of ASIPI (Interamerican Association of Intellectual Property) since 2005. As an expert in the management of Human Resources and Strategic Management and Finance, as well as in the forming high-performance teams, he focuses his practice in the areas of Administration and Finance, Human Resources.

Héctor Chagoya / hchagoya@bcb.com.mx

Partner. Director of IP Value Extraction. Hector E. Chagoya is Chemical Engineer, graduated from La Salle University. He joined Becerril, Coca & Becerril in 1997, where he focused his activities as consultant for Mexican and foreign companies in aspects of the analysis, drafting, prosecution, and use of patents in polymers, biotechnology, pharmaceutics, chemical products, and electronics/communications, including advisory in industrial secrets protection. He became partner of the firm in 2010. As Director of IP Value Extraction, he is in charge of the technology transfer activities of the firm and he provides advisory in patent strategies, patent litigation and licensing. Hector has been included since 2005 in the biannual “Guide to the World’s Leading Patent Law Practitioners” (Euromoney, PLC). He is co-author of the chapter for Mexico in “Licensing Best Practices: Strategic, Territorial, and Technology Issues” (Wiley, 2006). He also yearly revises the Chapter for Mexico in “Trade Secrets throughout the World” (Thomson) since 2006. Former President (2008-2009) of the Mexican Chapter of the IMIQ (Mexican Institute of Chemical Engineers), Qualified Expert in Economic Engineering for the CONIQQ (Association of Chemical Engineers and Chemists), current Vicepresident of LES (Licensing Executives Society) México 2010-2011, and member of the Technical Committee and of the Technology Transfer Commission of the ADIAT (Mexican Association of Leaders in Applied Research and Technological Development) from 2008 to date. He is also the first in México to achieve the CLP^TM (Certified Licensing Professional) conferred by the Certified Licensing Professionals, Inc. organization .

Juan Carlos Amaro / camaro@bcb.com.mx

Partner. Legal Director. Juan Carlos Amaro is attorney at Law. He graduated from the Universidad del Valle de México and obtained post-graduate degrees in Constitutional Law and IP Law at the Universidad Panamericana. Juan Carlos joined Becerril, Coca & Becerril, S.C. in 2004. He became a partner of the firm in 2010 and he is our Legal Director. He is an active member of INTA (International Trademark Association), AIPLA (American Intellectual Property Law Association), AMPPI (Mexican Association for the Protection of Intellectual Property), and ICC (International Chamber of Commerce) y BMA (Mexican Bar Association). Juan Carlos has participated in several forums on IP matters and has published several articles in different media. He focuses his practice in IP and Administrative litigation, anti-counterfeiting and Constitutional Law. He is mainly involved in representing pharmaceutical clients in patent litigation.

ASSOCIATES

Heriberto R. López / hlopez@bcb.com.mx

Associate. Director of Patents. Heriberto is Industrial Chemical Engineer. He has a strong background in several fields of industry and engineering as well as in technology assimilation and negotiation. He is an expert in patent application drafting and prosecution in Mexico and abroad in the chemical, pharmaceutical, and biotechnology fields. He became associate of the firm in February 2009. As our Patent Director, Heriberto is in charge of every filing/prosecution aspects involved in patent, utility model and industrial design applications both in Mexico and in foreign countries, including official actions on the merits of inventions issued by the corresponding Patent Offices, analysis of patentability and fast-track procedures. He is member of AMPPI (Mexican Association for the Protection of Intellectual Property), ASIPI (Interamerican Association of Intellectual Property), LES México (Licensing Executives Society) and he is member and qualified expert of the CONIQQ (Association of Chemical Engineers and Chemists). He has published articles in several magazines of the IP field such as Managing Intellectual property. His work in the Patent field has been recognized in the Euromoney Guide to the World’s Leading Patent Law Experts since 1997.

Jose Antonio Romero / aromero@bcb.com.mx

Associate. Director of Technology Protection. Jose Antonio Romero is chemical engineer. He graduated from the “Escuela Superior de Ingeniería Química” from the “Instituto Politécnico Nacional” (ESIQIE – IPN) in 1980. He made studies in Masters Degree of Administration in the Universidad del Valle de México (UVM) in 1986, and obtained a Diplomate in Intellectual Property at the “Universidad Nacional Autónoma de México” (UNAM) in 2000. He also obtained a Diplomate in Management Skills in the Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM) in 2003. José Antonio joined Becerril, Coca & Becerril SC in 1989. He became associate to the firm in February 2009. He is a member AMPPI (Mexican Association for the Protection of Intellectual Property), LES México (Licensing Executives Society) 2010-2011, ICC México (International Chamber of Commerce), IMIQ (Mexican Institute of Chemical Engineers). He is member and qualified expert of the CONIQQ (Association of Chemical Engineers and Chemists). José Antonio has participated in several forums on IP matters and has published articles in different media on topics regarding appropriation of technology and licensing. He has been appointed as expert in patents for Mexico by the “Guide to the Worlds Leading Patent Law Experts” published by Euromoney PLC in 2005, 2007 and 2009. As Director of Technology Protection, José Antonio focuses his practice in drafting, prosecution and enforcement of, national and international patent, utility model, industrial design and plant variety applications. As well, he also focuses his practice in patentability analysis, and watch services.

Fernando Rosales / frosales@bcb.com.mx

Associate. Assistant Director of Patents. Fernando Rosales is Business Administrator. He has worked for the firm for more than 30 years. He became associate of the firm in February 2009. Fernando has acquired a vast experience in the control, management and maintenance of every type of industrial property rights. He is particularly engaged in every filing and prosecution aspect of new patent, industrial design and utility model applications in Mexico. He is the direct assistant to Mr. Heriberto Lopez and is closely engaged to all patent related matters of the firm. He is member of ASIPI (Interamerican Association of Intellectual Property).

Raúl Domínguez / rdominguez@bcb.com.mx

Associate. Assistant Director of Industrial Property Management. Raul Dominguez is Industrial and Systems Engineer. He graduated from the Instituto Tecnológico y de Estudios Superiores de Monterrey Campus Ciudad de Mexico in the year 2000. He later made a Diplomate Course in Management Skills and another one in Finances at the Instituto Tecnológico y de Estudios Superiores de Monterrey. Raúl joined Becerril, Coca & Becerril, S.C. in 2002. He currently is Assistant Director of IP Management. He became associate to the firm in May, 2010. He is a member of AMPPI (Mexican Association for the Protection of Intellectual Property), INTA (International Trademark Association), and IPO (Intellectual Property Owners Association). He has published articles in different media such as International Law Office and Mondaq. As assistant Director of Industrial Property Management he supervises all docketing activities, including the control, management, analysis and distribution of all of the orders and instructions received from our clients and the maintenance of all industrial property matters. He also makes operational statistics of the firm, and is also in charge of the supervision and updating of our internal network, computerized systems and databases; and of the preparation of special software for particular applications.

Rosalía Bautista / rbautista@bcb.com.mx

Associate. Technical Patent Manager. Rosalía Bautista is Chemical Engineer. She graduated from the Universidad Autónoma de México (UNAM) in 1997. Rosalía joined Becerril, Coca & Becerril SC in 1999. She became associate to the firm in May 2010. She is member of AMPPI (Mexican Association for the Protection of Intellectual Property) where she actively participates in the Patent Committee of the Mexican Association for the Protection of Intellectual Property focusing her efforts on the Chemistry, Pharmacy, Mechanics, and electrical patents aspects. She is member of AIPLA (American Intellectual Property Law Association). Her last article published in The International IP Directory 2010 is entitled “Reflections on the Change”. As Technical Patent Manager, she focuses her practice on the prosecution of both, patent applications related to Chemistry, Pharmacy, Mechanical and Electrical Engineering, as well as industrial design and utility model applications. She has extensive experience in counseling international IP firms and transnational companies in several aspects of the Mexican practice and Industrial Property Law.

Roberto Durán / rduran@bcb.com.mx

Associate. Manager of Guadalajara Office. Roberto Durán is attorney at law. He graduated from the E.N.E.P. Acatlán - Universidad Nacional Autónoma de México (UNAM) in 1990 and obtained a pre-specialization in Commerce Law, at the UNAM. He studied the Diplomate for Teachers in Industrial Property given by the Mexican Institute of Industrial Property in conjunction with the Instituto Tecnológico de Monterrey in 2005. Roberto joined Becerril, Coca & Becerril SC in 2003 and became an associate in February 2009. He is a member of AMPPI (Mexican Association for the Protection of Intellectual Property), ANADE (National Association of Entrepreneur Lawyers), and the College of Lawyers. He has participated in several forums on IP matters and has published articles in different media. He has given several conferences on Intellectual Property topics in the ANADE, Jalisco division. As manager of our Branch Office in Guadalajara, Roberto focuses his practice in the areas of attention and specialized advisory to our clients about all the services of our Guadalajara Office, such as filing, prosecution, preservation and enforcement of Patents, Trademarks, Copyrights, Artistic works registrations, and Reservas. He also provides specialized advisory in matters of Technology appropriation and licensing.

PATENTS

Heriberto R. López / hlopez@bcb.com.mx

Associate. Director of Patents. Heriberto is Industrial Chemical Engineer. He has a strong background in several fields of industry and engineering as well as in technology assimilation and negotiation. He is an expert in patent application drafting and prosecution in Mexico and abroad in the chemical, pharmaceutical, and biotechnology fields. He became associate of the firm in February 2009. As our Patent Director, Heriberto is in charge of every filing/prosecution aspects involved in patent, utility model and industrial design applications both in Mexico and in foreign countries, including official actions on the merits of inventions issued by the corresponding Patent Offices, analysis of patentability and fast-track procedures. He is member of AMPPI (Mexican Association for the Protection of Intellectual Property), ASIPI (Interamerican Association of Intellectual Property), LES México (Licensing Executives Society). He is member and qualified expert of the CONIQQ (Association of Chemical Engineers and Chemists). He has published articles in several magazines of the IP field such as Managing Intellectual property. His work in the Patent field has been recognized in the Euromoney Guide to the World’s Leading Patent Law Experts since 1997.

Fernando Rosales / frosales@bcb.com.mx

Associate. Assistant Director of Patents. Fernando Rosales is Business Administrator. He has worked for the firm for more than 30 years. He became associate of the firm in February 2009. Fernando has acquired a vast experience in the control and management of every type of industrial property rights. He is particularly engaged in every filing and prosecution aspect of new patent, industrial design and utility model applications. He is the direct assistant to Mr. Heriberto Lopez and is closely engaged to all patent related matters of the firm. He is member of ASIPI (Interamerican Association of Intellectual Property).

PATENT ADMINISTRATION DEPARTMENT

Octavio Espejo / vespejo@bcb.com.mx

Administrative Patent Manager. Octavio Espejo is Mechanical Electrical Engineer. He graduated from Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) in 2003 submitting a final year research project involved with the study of alternative energy resources. Octavio joined Becerril, Coca & Becerril SC in 2005. He is a member of AMPPI (Mexican Association for the Protection of Intellectual Property) where he actively participates in the Patent Committee focusing his efforts on business method and software patents. He has participated in INTA (International Trademark Association). His last published contribution, entitled “Pursuing industrial design rights”, where he is a co-author, appears in the World IP Contacts Handbook 2010 of Managing Intellectual Property. As Administrative Patent Manager, he focuses his practice in the areas of filing, control, and administrative official actions of patent, utility model, and industrial design applications.

Tania Gorostieta / tgorostieta@bcb.com.mx

Tania Gorostieta is Business Administrator. She graduated from La Salle University A.C. in 2001. Tania joined Becerril, Coca & Becerril, S.C. in 2003. She has participated in several forums on Industrial Property matters. Her last published article in the Managing Intellectual Property, World IP Contacts Handbook, 2009 edition is entitled “Developing Denominations of Origin”. As Department Administrator in our Patents Administrative Department, Tania focuses her practice in the areas of control and filing of patent, utility model and industrial design applications.

Paola Gómez / pgomez@bcb.com.mx

Paola Gómez is an Administrator. She graduated from the Universidad Autónoma Metropolitana in 2005. She is prepared in Electronic Engineering topics. Paola joined Becerril, Coca & Becerril, S.C. in 2008. She has participated in several forums on Industrial Property matters. As Department Administrator in our Patents Administrative Department, Paola focuses her practice in the areas of formalities of patent, utility model, and industrial design applications.

Mónica Serrano / mserrano@bcb.com.mx

Mónica Serrano is Attorney at Law. She graduated from the Universidad Nacional Autónoma de México (UNAM) in 2004. Monica joined Becerril, Coca & Becerril, S.C. in 2008. She has participated in several forums on Industrial Property matters. Her professional practice includes the tax, civil, criminal, commercial, customs and Industrial Property law fields. As Department Lawyer of our Administrative Patent Department, Monica focuses her practice in the areas of formalities of patent, utility model and industrial design applications.

PATENT TECHNICAL DEPARTMENT

Rosalia Bautista / rbautista@bcb.com.mx

Jorge Juárez / jjuarez@bcb.com.mx

Technical Patent Chief. Jorge Juárez is Mechatronic Engineer. He graduated from the Tecnológico de Monterrey (ITESM) in 2006. Jorge joined Becerril, Coca & Becerril, S.C. that same year. He is expert in mechanical and optic systems, data transfer and computer technology, as well as in electronic control networks, automation systems and data security systems. He was member of the Mexican Society on Mechatronics in 2006, and currently he is member of AMPPI (Mexican Association for the Protection of Intellectual Property) where he actively participates in the Patents Committee. In addition, he is currently studying Law at the Universidad Nacional Autónoma de México (UNAM), and has taken part in several courses related to IP, including the WIPO-Summer School on Intellectual Property carried out on August, 2009 in Mexico, as well as in the distance learning course of “General Course on Intellectual Property” given by the WIPO Worldwide Academy on March-April 2009. As Chief of our Technical Patent Department, he focuses his practice on the technical analysis of patents, as well as in analyzing and responding substantive official actions issued by the Mexican Institute of Industrial Property for inventions related to applications in computing and related fields, such as software applications, telecommunications engineering, electronics, image and signal processing and mobile communications. As well, Jorge provides specialized consultancy to foreign clients in the procedure to obtain, in addition to patents, utility models and industrial designs in Mexico.

Myriam Martínez / mmartinez@bcb.com.mx

Myriam Martinez is Pharmabiological Chemist with a major in Pharmacy. She graduated from the Universidad Motolinía in 1996. Myriam joined Becerril, Coca & Becerril SC in 2000. She is a member of IMIQ (Mexican Institute of Chemical Engineers) and AMPPI (Mexican Association for the Protection of Intellectual Property). She has participated in several forums on Industrial Property matters. As Department Engineer of our Technical Patent Department Myriam focuses her practice in the Substantive Examination of patent applications related to Chemistry, Pharmacy and Biotechnology. She has extensive experience in protecting inventions related to novel compounds, formulations with improved bioavailability, stability and toxicity profiles and dosage forms for the delayed-delivery of a drug.

LEGAL DIRECTION

Juan Carlos Amaro / camaro@bcb.com.mx

Partner. Legal Director. Juan Carlos Amaro is an attorney at Law. He graduated from the Universidad del Valle de México and obtained post-graduate degrees in Constitutional Law and IP Law at the Universidad Panamericana. Juan Carlos joined Becerril, Coca & Becerril, S.C. in 2004. He became a partner of the firm in 2010 and he is our Legal Director. He is an active member of INTA (International Trademark Association), AIPLA (American Intellectual Property Law Association), AMPPI (Mexican Association for the Protection of Intellectual Property), ICC (International Chamber of Commerce) and BMA (Barra Mexicana de Abogados. Juan Carlos has participated in several forums on IP matters and has published several articles in different media. He focuses his practice in IP and Administrative litigation, anti-counterfeiting and Constitutional Law. He is mainly involved in representing pharmaceutical clients in patent litigation.

TRADEMARKS, COPYRIGHTS AND CORPORATE AFFAIRS

Victor Adames / vadames@bcb.com.mx

Chief of Trademarks and Corporate Affairs. Victor M. Adames is an attorney at law. He graduated from the Universidad Anahuac del Sur in 2002. Victor joined Becerril, Coca & Becerril SC in 2004. He is a member of AMPPI (Mexican Association for the Protection of Intellectual Property) and INTA (International Trademark Association). He has participated in several forums on IP matters and has published articles in different media. As Chief of our Trademarks and Corporate Affairs Department, Victor focuses his practice in Corporate Affairs, Trademarks, Copyrights, and Domain Names prosecution in Mexico and abroad.

Eugenio Ruiz / eruiz@bcb.com.mx

Eugenio Ruiz is an attorney at law. He graduated form Universidad La Salle in 2001. Eugenio joined Becerril, Coca & Becerril SC in 2009. He is a member of AMPPI (Mexican Association for the Protection of Intellectual Property) and INTA (International Trademark Association). As Department Attorney in our Trademark and Corporate Affairs Department, Eugenio focuses his practice in Trademark filing and prosecution. He also provides advisory in trademark litigation matters.

Miguel Ángel Jiménez / ajimenez@bcb.com.mx

Miguel Ángel Jiménez is an attorney at law. He graduated from the Universidad de las Américas A.C. and has a Bachelor of Arts in Legal Studies from the Southern Association of Colleges and Schools from the same University. Miguel Angel joined Becerril, Coca & Becerril SC in May, 2006. He is a member of AMPPI (Mexican Association for the Protection of Intellectual Property). He has participated in several forums on IP matters and has published articles in different media. Miguel Angel has experience in Corporate, Environmental, and Administrative Law. As Corporate Affairs Attorney of our Trademarks and Corporate Affairs department, Miguel Angel focuses his practice in trademarks, copyrights, domain names, and corporate changes for IP rights owners. He also provides our clients counseling in IP prosecution.

Omar Villaseñor / ovillasenor@bcb.com.mx

Omar Villaseñor is an attorney at law. He graduated from the Universidad Autónoma Metropolitana Campus Azcapotzalco in 2001 and obtained a specialization in Corporate Law at Universidad Iberoamericana. He also obtained post-graduate degrees on International Law and Agreements at Universidad de Valencia, Spain and at The Hague Academy of International Law, the Netherlands. He speaks English, German, Polish and Spanish. Omar joined Becerril, Coca & Becerril SC in September 2008. He is a member of AMPPI (Mexican Association for the Protection of Intellectual Property) and ICC (International Chamber of Commerce). He is a Member of the Task Group Force for the amendments to the Franchising Model Contract. He worked as Law Consultant in legal and commercial issues for the Ministry of Environment and for the PROFECO (Federal Bureau of Consumers Protection), and in the Office of Legal Affairs of the United Nations, New York, USA, in international contracts and arbitration. As Corporate Affairs Attorney of our Trademarks and Corporate Affairs department of the firm, Omar focuses his practice in corporate affairs, technology transfer agreements, and administrative procedures.

IP RIGHTS ENFORCEMENT

Carlos Hernández / chernandez@bcb.com.mx

Chief of IP litigation. Carlos Hernández is an attorney at law. He graduated from Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), Campus Ciudad de México in 2005, and obtained a specialization and post graduate degree in International Law at the same university. He obtained a specialization in Intellectual Property Law from the Ilustre y Nacional Colegio de Abogados de México, A.C., the Instituto Mexicano de Derechos de Autor, A.C. and the Grupo México de la Asociación Literaria y Artística Internacional in conjunction. He has completed postgraduate studies at the universities of Georgetown in Washington, DC, USA, and the Trinity College in Dublin, Ireland. Since 2007 he has been a part time professor of the Department of Legal and Social Studies at ITESM, Campus Ciudad de México. Carlos joined Becerril, Coca & Becerril SC in 2005. He is a member of AMPPI (Mexican Association for the Protection of Intellectual Property), and has published articles in different media. As Chief of our IP Litigation Department, Carlos focuses his practice in the areas of IP litigation and Constitutional Law.

Edith V. López / elopez@bcb.com.mx

Edith Lopez is an attorney at law. She graduated from the Universidad del Valle de México and obtained a Specialization in Intellectual Property Law by Universidad Panamericana. She has made Post-graduate studies in Constitutional Law (Amparo) and Administrative Procedure at the Universidad en Estudios de Posgrado en Derecho. Edith joined Becerril, Coca & Becerril SC in 2005. She is a member of AMPPI (Mexican Association for the Protection of Intellectual Property). She is experienced in litigation, anti-counterfeiting, civil and administrative procedures, and industrial property law. As attorney at our IP Litigation Department, Edith focuses her practice in litigation, particularly involving patents and trademarks.

Irma Ross / iross@bcb.com.mx

Irma Ross is an attorney at law. She graduated with Honors from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) Campus Monterrey in 2007 and obtained a postgraduate specialization in Amparo by the Universidad Panamericana on 2008. Irma joined Becerril, Coca & Becerril SC in 2008. She is member of AMPPI (Mexican Association for the Protection of Intellectual Property). Irma has participated in several forums on IP matters. Her last article “Open litis principle: an ace under the sleeve” was published in Mondaq.com on December 2009. She handles trademarks and copyrights, administrative proceedings, constitutional actions, and Amparo trials. As IP Litigation Attorney of our Litigation Department, Irma focuses her practice in the areas of IP litigation, enforcement, and anti-counterfeiting.

TECHNOLOGY PROTECTION

José Antonio Romero / aromero@bcb.com.mx

Associate. Director of Technology Protection. Jose Antonio Romero is chemical engineer. He graduated from the “Escuela Superior de Ingeniería Química” from the “Instituto Politécnico Nacional” (ESIQIE – IPN) in 1980. He made studies in Masters Degree of Administration in the Universidad del Valle de México (UVM) in 1986, and obtained a Diplomate in Intellectual Property at the “Universidad Nacional Autónoma de México” (UNAM) in 2000. He also obtained a Diplomate in Management Skills in the Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM) in 2003. José Antonio joined Becerril, Coca & Becerril SC in 1989. He became associate to the firm in February 2009. He is a member AMPPI (Mexican Association for the Protection of Intellectual Property), LES México (Licensing Executives Society) 2010-2011, ICC México (International Chamber of Commerce), IMIQ (Mexican Institute of Chemical Engineers)..He is member and qualified expert of the CONIQQ (Association of Chemical Engineers and Chemists). José Antonio has participated in several forums on IP matters and has published articles in different media on topics regarding appropriation of technology and licensing. He has been appointed as expert in patents for Mexico by the “Guide to the Worlds Leading Patent Law Experts” published by Euromoney PLC in 2005, 2007 and 2009. As Director of Technology Protection, José Antonio focuses his practice in drafting, prosecution and enforcement of, national and international patent, utility model, industrial design and plant variety applications. As well, he also focuses his practice in patentability analysis, and watch services.

Oscar González-González / ogonzalezg@bcb.com.mx

Technology Protection Manager. Oscar Gonzalez is a metallurgical chemical engineer. He graduated from the Universidad Nacional Autónoma de México (UNAM) in 1977. Oscar joined Becerril, Coca & Becerril SC in 1993. He is a member of AMPPI (Mexican Association for the Protection of Intellectual Property), LES Mexico (Licensing Executives Society), AFM (Mexican Pharmaceutical Association) and ADIAT (Mexican Association of Leaders in Applied Research and Technological Development). He currently is a member of the Legal Matters and Industrial Property Committees of the AMIIF (Mexican Association of Pharmaceutical Research Industries). As well, he is member of the Faculty that imparts the Diplomate Course in Packing and Packaging promoted by the AMEE (Association for Packing and Packaging). Oscar has participated as speaker in several IP, Patent Cooperation Treaty, and Technology Transfer forums, and has contributed with several works to national and international IP Journals and different media. As Technology Appropriation Manager in the Direction of Protection of Technology, Oscar focuses his practice in administration and supervision of activities related with drafting and filing of patent, utility model, industrial design, and plant variety applications in Mexico and abroad, as well as in performing patent searches for establishing technical and/or legal condition of the companies or single inventors for technology appropriation and protection.

IP VALUE EXTRACTION

Héctor Chagoya / hchagoya@bcb.com.mx

Partner. Director of IP Value Extraction. Hector E. Chagoya is Chemical Engineer, graduated from La Salle University. He joined Becerril, Coca & Becerril in 1997, where he focused his activities as consultant for Mexican and foreign companies in aspects of the analysis, drafting, prosecution, and use of patents in polymers, biotechnology, pharmaceutics, chemical products, and electronics/communications, including advisory in industrial secrets protection. He became partner of the firm in 2010. As Director of IP Value Extraction, he is in charge of the technology transfer activities of the firm and he provides advisory in patent strategies, patent litigation and licensing. Hector has been included since 2005 in the biannual “Guide to the World’s Leading Patent Law Practitioners” (Euromoney, PLC). He is co-author of the chapter for Mexico in “Licensing Best Practices: Strategic, Territorial, and Technology Issues” (Wiley, 2006). He also yearly revises the Chapter for Mexico in “Trade Secrets Throughout the World” (Thomson) since 2006. Former President (2008-2009) of the Mexican Chapter of the IMIQ (Mexican Institute of Chemical Engineers), Qualified Expert in Economic Engineering for the CONIQQ (Association of Chemical Engineers and Chemists), current Vicepresident of LES (Licensing Executives Society) México 2010-2011, and member of the Technical Committee and of the Technology Transfer Commission of the ADIAT (Mexican Association of Leaders in Applied Research and Technological Development) from 2008 to date. He is also the first in México to achieve the CLP^TM (Certified Licensing Professional) conferred by the Certified Licensing Professionals, Inc. organization.

César León / cleon@bcb.com.mx

César León is Chemical Engineer. He graduated from the Universidad Nacional Autónoma de México (UNAM) in 2001 and completed his studies for a Masters Degree in Industrial Administration at the same university. César joined Becerril, Coca & Becerril SC in 2006. He is a member of the Licensing Executives Society (Mexico). He has experience in manufacturing within the abrasives industry, and worked for the local government during two years. As Department Engineer of our IP Value Extraction Area, César focuses his practice in the areas of IP valuation, franchising, promotion and/or licensing of technology, search and technical analysis of patents, and technology competitive intelligence.

Mariana González / mgonzalezv@bcb.com.mx

Mariana Gonzalez is Chemist. She graduated from the Universidad Nacional Autónoma de México (UNAM) in 2005. Mariana joined Becerril, Coca & Becerril SC in 2008. She is a member of Licensing Executives Society (LES). She has past experience in research, including a research stay at Ohio State University (USA) in the field of characterization of DNA bases. As Department Engineer in our IP Value Extraction area, Mariana focuses her practice in the areas of substantive issues of patent litigation, technological competitive intelligence and strategic knowledge management as well as in other activities related to technology transfer.

INDUSTRIAL PROPERTY MANAGEMENT

Rosa E. Nuria Becerril / rbecerril@bcb.com.mx

Partner. Marketing Head. Rosa E. Nuria Becerril is Experimental Biologist. She graduated from the Universidad Autónoma Metropolitana Campus Iztapalapa in 1996 and obtained that same year a Diplomate Degree in Developmental Biology at the same University. She obtained a Diplomate in Management Skills at the Instituto Tecnológico de Monterrey, Campus Santa Fe in 2003. She speaks English, German, and Spanish. Nuria joined Becerril, Coca & Becerril SC as partner in 1998. She is a member of AMPPI (Mexican Association for the Protection of Intellectual Property). Nuria has participated as speaker on IP matters in several forums and has published articles in different media such as International Law Office, Mondaq.com and MiPatente magazine. She contributes to the yearly update of the International Pharmaceutical Law and Practice Manual chapter from Mexico for Lexis-Nexis. As Marketing Head of the firm, Nuria focuses her practice in biotechnological patents advisory, and in marketing activities of the firm.

Raúl Domínguez / rdominguez@bcb.com.mx

Associate. Assistant Director of Industrial Property Management. Raul Dominguez is Industrial and Systems Engineer. He graduated from the Instituto Tecnológico y de Estudios Superiores de Monterrey Campus Ciudad de Mexico in the year 2000. He later made a Diplomate Course in Management Skills and another one in Finances at the Instituto Tecnológico y de Estudios Superiores de Monterrey. Raúl joined Becerril, Coca & Becerril, S.C. in 2002. He currently is Assistant Director of IP Management. He became associate to the firm in May, 2010. He is a member of AMPPI (Mexican Association for the Protection of Intellectual Property), INTA (International Trademark Association), and IPO (Intellectual Property Owners Association). He has published articles in different media such as International Law Office and Mondaq. As assistant Director of Industrial Property Management, he supervises all docketing activities, including the control, management, analysis, and distribution of all of the orders and instructions received from our clients and the maintenance of all industrial property matters. He also makes operational statistics of the firm, and is also in charge of the supervision and updating of our internal network, computerized systems and databases; and of the preparation of special software for particular applications.

Allan Bustindui / abustindui@bcb.com.mx

Archives Manager. Allan Bustindui is administrator. He joined Becerril, Coca & Becerril, S.C. in 1983. He has participated in the National Convention of Archives, where the parameters for consulting and security of information, public and private, are revised and implemented. As Manager of the Archive Department of Industrial Property Management, Allan focuses his activities in supervising and controlling the Central file-consulting and photocopying departments, as well as the scanning processes and preparation of suitable backups for security purposes of every file of the firm. purposes.

Emilio Carrillo / ecarrillo@bcb.com.mx

Chief of Docketing. Emilio Carrillo is an attorney at law. He graduated from the Universidad Nacional Autónoma de México (UNAM) in 1989. Emilio initially joined Becerril, Coca & Becerril SC from 1989 until 2001, where he collaborated in different departments. From 2002 to 2010 when he reincorporated to the firm, he was in charge of the IP department in one of the most important Mexican TV companies, focusing his activities in the entertainment and copyrights fields. He has been member of AMPPI (Mexican Association for the Protection of Intellectual Property) and INTA (International Trademark Association). He has participated in several forums on IP matters and has published articles in different media. Emilio has been involved in trademark and copyright prosecution as well as in IP litigation, enforcement and administrative proceedings. As Chief of the Docketing Department of our IP Management Direction, he focuses his practice in the area of conservation of IP rights.

Antonio Caamaño /acaamano@bcb.com.mx

Chief of Systems. Antonio Caamaño is systems technician certified by Microsoft. Antonio joined Becerril, Coca & Becerril SC in 1988. He currently is Chief of Systems Department. He has a vast experience in Network Administration, Hardware, and Graphic Design. As Chief of Systems of our IP Management Direction, Antonio focuses his practice in the Technical Support, Internet Providers, and Graphic Design Departments, and coordinates the network administration activities as well as the Graphic Design activities, including the generation of drawings, prints and logos of all kind of industrial property matters.

Jaime Díaz / jdiaz@bcb.com.mx

Chief of Application Development. Jaime Díaz has a degree in Computer Science. He graduated from the Instituto Politécnico Nacional (IPN) in 1982. Jaime joined Becerril, Coca & Becerril, S.C. since 2002. He has participated in Evaluation Software (Account Mate Corp.) in San Francisco, California, USA, and in the Diplomate Course of Management Skills held in the Instituto Tecnológico de Estudios Superiores de Monterrey, Campus Santa Fe in 2003. He is Certified in WEB application development in .NET platfrom in the Universidad Nacional Autónoma de México (UNAM), and is constantly updating in Information Technology. As Chief of Application Development of our IP Management Direction, he coordinates the generation and maintenance of tailor - suited applications on demand for the firm’s needs.

Guillermo Symonds / gsymonds@bcb.com.mx

Guillermo Symonds has a Bachelor’s Degree in Industrial Engineering with a Major in Systems Engineering. He graduated from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), Campus Estado de México in 2010. He obtained a Certification in ISO 14001 and OSHAS 18001 systems as internal auditor that same year. Guillermo joined Becerril, Coca & Becerril SC in 2010. He is a member of APICS (American Production and Inventory Control Society). Guillermo has taken a preparation course in Intellectual Property during 2010. As IP Management Assistant, he focuses his practice in the implementation and execution of special instructions from our clients. He collaborates in updating our internal network and in the areas of Strategic Management and Benchmarking to elaborate operational and comparative statistics for the firm.

FINANCE AND MANAGEMENT

Ana Patricia López / plopez@bcb.com.mx

Finance and Administration Manager. Ana Patricia Lopez is a Business Administrator. She graduated from the Intercontinental University (UIC) in 2003, and obtained a Diplomate Degree in Management Skills at the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) Campus Santa Fe that same year. Ana Patricia joined Becerril, Coca & Becerril SC in 2000. She has developed in different areas of the company which has helped to consolidate her knowledge and know-how in her area of current action. As Manager of our Finance and Administration Direction, Ana Patricia focuses her practice in the areas of Finance, Credits and Accounts, and Treasure.

Omar Velarde / ovelarde@bcb.com.mx

Human Resources Manager. Omar Velarde is a Business Administrator. He graduated from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) Campus Mexico City in 2004 and obtained a specialization in Operational Management of Human Resources at the same Institute. Omar joined Becerril, Coca & Becerril SC in 2005. He has specialized in the area of Human Resources as his career within the company has been in the Human Resources Division, starting as a Director’s Assistant all the way to become Manager after five years of hard work, where he focuses his practice in the areas of Human Resources and Commercialization Strategy of the Company.

GUADALAJARA OFFICE

Roberto Durán / rduran@bcb.com.mx

Associate. Manager of Guadalajara Office. Roberto Durán is an attorney at law. He graduated from the E.N.E.P. Acatlán - Universidad Nacional Autónoma de México (UNAM) in 1990 and obtained a pre-specialization in Commerce Law, at the UNAM. He studied the Diplomate for Teachers in Industrial Property given by the Mexican Institute of Industrial Property in conjunction with The Instituto Tecnológico de Monterrey in 2005. Roberto joined Becerril, Coca & Becerril SC in 2003 and became an associate in February 2009. He is a member of AMPPI (Mexican Association for the Protection of Intellectual Property), ANADE (National Association of Entrepreneur Lawyers), and the College of Lawyers. He has participated in several forums on IP matters and has published articles in different media. He has given several conferences on Intellectual Property topics in the ANADE, Jalisco division. As manager of our Branch Office in Guadalajara, Roberto focuses his practice in the areas of attention and specialized advisory to our clients about all the services of our Guadalajara Office, such as filing, prosecution, preservation and enforcement of Patents, Trademarks, Copyrights, artistic works registrations, and Reservas. He also provides specialized advisory in matters of Technology appropriation and licensing.

Alfonso Mercado / amercado@bcb.com.mx

Alfonso Mercado joined Becerril, Coca & Becerril SC in 1994. He joined Becerril, Coca & Becerril, S.C. in 1994. He obtained a Diplomate Degree in Management Skills at the Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM), Campus Santa Fe in 2003. He has also participated in several forums on IP matters. As Administrative Auxiliary Alfonso focuses his practice in the areas of Industrial Property Management, Network Administration and Administrative Operation of our branch office in Guadalajara.

Our People